Design that communicates what matters.
Solving communication challenges through strategic branding, websites, campaigns, editorial design, and visual storytelling.
Asking the right questions and creating solutions that align with end goals.
Thoughtful Approach
Turning complex ideas into clear, engaging visuals that resonate.
Creative Problem Solver
Working alongside teams to bring ideas to life with excellence.
Collaborative Partner
Values Award Winner Marketing Core Values Teammate of the Year
Recognition
Multi-Brand Identity System
Brand Strategy · Creative Direction · Design Systems
Established a unified multi-brand identity system to bring consistency across multiple GPS Insight products and customer touchpoints. Developed comprehensive brand standards covering logos, color palettes, typography, iconography, photography, and digital applications.
Expanded the system beyond traditional guidelines by creating scalable templates, icon libraries, PowerPoint master decks, and AI-assisted presentation workflows that improved creative efficiency while strengthening brand consistency across teams.
Impact
Established a scalable brand system that unified multiple products, marketing channels, and customer touchpoints.
America 250 Campaign
Campaign Design · Marketing
Developed a cohesive visual campaign celebrating GPS Insight's America 250 initiative, transforming a commemorative challenge coin into a fully integrated marketing campaign.
Extended the campaign across direct mail, social media, branded apparel, and a dedicated landing page, creating a cohesive visual experience celebrating the American trades that have helped build the nation.
Impact
Transformed a single campaign concept into a cohesive cross-channel brand experience spanning digital, print, and promotional materials.
Video Content Creation
Video Editing · Storytelling
Created and edited on-brand video content supporting customer education, product marketing, customer success stories, podcasts, and seasonal campaigns across multiple digital platforms.
Edited customer success story videos that complemented written case studies, helping bring customer experiences to life through visual storytelling while maintaining a consistent brand voice.
Impact
Created video assets that supported customer education, marketing initiatives, and storytelling across multiple digital channels.
Decor Smart App Launch
Product Launch · Digital Design · Brand Experience
Supported the launch of the Decor Smart mobile app by creating a cohesive visual identity across digital and print marketing materials.
Designed app store graphics, custom icons, in-app backgrounds, conference signage, product catalog assets, and supporting promotional materials that reinforced the product's brand across multiple customer touchpoints.
Impact
Delivered a consistent product launch experience by extending the app's visual identity across digital, print, and event marketing.
Nonprofit Design
Nonprofit Communications · Print Design
Supported M.E.N.D.'s mission by creating thoughtful visual communications that promoted events, shared resources, and connected with families experiencing child loss.
Designed magazine advertisements, event invitations, and the Walk to Remember program, creating materials that honored families while communicating the organization's mission with care and consistency.
Impact
Helped raise awareness of M.E.N.D.'s mission by designing materials that informed, encouraged, and served families experiencing child loss.
Franchise Marketing
Franchise Support · Print Design · Digital Marketing
Supported franchise marketing initiatives by designing seasonal print and digital materials that maintained a consistent national brand identity across franchise locations.
Created brochures, print advertisements, social media graphics, signage, promotional materials, and other branded assets that helped franchisees market their businesses with professionally designed, consistent materials.
Impact
Equipped franchise locations with cohesive marketing materials that supported seasonal promotions across print and digital channels.
Multi-Brand Web Design
Web Design · UX · Brand Systems
Redesigned multiple corporate websites using Elementor to improve usability, strengthen brand consistency, and create reusable page templates for the marketing team.
Designed and developed branded landing pages that supported product launches, campaigns, and lead generation while maintaining consistent user experiences.
Impact
Improved brand consistency across multiple websites while creating reusable page systems that supported future campaigns and product launches.
Email Campaigns
Email Marketing · Digital Design
Designed customer and product marketing email campaigns supporting customer communication, product marketing, lead generation, and promotional initiatives across multiple brands.
Developed reusable email templates and campaign assets that improved consistency while helping marketing teams work more efficiently across ongoing campaigns.
Impact
Supported product marketing and generated measurable business results, including approximately $930K in sales pipeline from a targeted safety campaign.
Animated Graphics
Motion Design · Digital Marketing · Social Media
Created animated graphics that brought movement and visual interest to digital marketing campaigns across social media, email, websites, and other online platforms.
Designed motion graphics for seasonal campaigns, product marketing, and promotional initiatives while maintaining consistent branding across multiple organizations.
Impact
Extended static campaigns through animation, creating cohesive visual experiences across digital marketing channels.
Creative Innovation
AI Integration · Workflow Automation · Creative Systems
Applied AI strategically to automate workflows, accelerate research, prototype digital experiences, and build scalable creative systems that enhance creative problem-solving.
Recent applications include automating the download and intelligent renaming of hundreds of videos during a time-sensitive platform migration; creating an interactive HTML product walkthrough allowing website visitors to explore a new feature; comparing website SEO performance; and developing custom Claude Skills that guide employees to the correct branded PowerPoint template.
Impact
Enabled faster decision-making, reduced manual production tasks, and expanded the team's ability to solve creative and operational challenges.
Publication & Digital Publishing
Editorial Design · Print Production · Digital Publishing
Designed and produced multi-page catalogs and brochures that balanced technical content with clear visual hierarchy, consistent layouts, and strong brand presentation.
Expanded the publishing workflow by implementing a digital publishing platform, making catalogs available online for both corporate and franchise use while allowing publications to be easily embedded into websites and shared digitally alongside printed editions.
Impact
Created a publishing workflow that supported both print and digital distribution, making publications easier to share across websites and franchise locations.