Lead creative execution across a multi-brand SaaS portfolio, partnering with executive leadership and cross-functional teams to deliver cohesive visual communication.

Balance creative leadership with hands-on design, contributing directly to high-impact projects while mentoring team members and fostering creative excellence.

Establish unified brand standards, templates, presentation systems, icon libraries, and reusable assets that strengthen consistency while improving creative efficiency.

Lead major website initiatives by developing scalable templates, styling standards, UX improvements, interactive elements, and reusable design systems.

Improve creative operations through documentation, knowledge resources, and repeatable workflows that simplify high-quality creative production.

Manage and mentor a direct report while contributing to marketing leadership initiatives and maintaining creative quality standards.

Apply AI strategically to accelerate research, automate repetitive tasks, prototype ideas, and improve creative workflows while maintaining brand integrity.

Designed creative assets supporting integrated marketing campaigns across the GPS Insight family of brands, including websites, emails, presentations, videos, sales collateral, digital advertising, and product marketing materials.

Led the complete rebuild of the ServiceBridge website, completed the GPS Insight website following a designer transition, redesigned key elements of the FieldAware website while introducing reusable templates and improving visual consistency, and designed the ClearPathGPS Shopify storefront.

Contributed to the ongoing evolution of websites across the GPS Insight brand portfolio by improving visual consistency, templates, branding, user experience, and digital content.

Created customer-facing campaigns aligned with business objectives, including an email campaign that contributed to approximately $930,000 in sales pipeline.

Expanded team capabilities through reusable templates, editable assets, documentation, and scalable creative systems.

Supported creative initiatives across a multi-brand franchise organization by developing cohesive print and digital marketing campaigns for multiple national brands while managing and mentoring a junior designer.

Rebuilt company websites including The Decor Group, Barcana, and PermaLites while supporting additional web initiatives and strengthening digital brand consistency.

Created brand guidelines, catalogs, brochures, signage, trade show materials, vehicle graphics, social media campaigns, motion graphics, photography, and video.

Implemented a digital publishing workflow using Issuu that expanded online distribution of company publications and continues to support the organization's publishing process today.

Supported the marketing director for a multi-brand home products company through production design, catalog development, product marketing, photography, and visually consistent marketing materials.

Assisted with the annual catalog, Builder Books, specification sheets, and marketing collateral supporting multiple product lines.