Work Experience

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Creative Manager, GPS Insight

Mar 2024 - Present

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• Developed comprehensive brand and style guidelines for all company brands, condensing and unifying multi-brand standards to streamline collateral usage across the organization. Led brand refresh initiatives and redesigned key visual assets—including icon sets and marketing templates—to ensure consistency and efficiency.

• Relaunched five websites with updated styling, branding, and templates, including one site where I provided full creative direction for the new design. Built interactive web elements and edited styling on Shopify to modernize user experience, while identifying ways to convert static image content into easily editable web assets.

• Created a new blog template in Elementor to improve publishing efficiency and ensure visual consistency. Developed branded holiday cards, redesigned email templates for internal and customer-facing use, and localized digital ads and animations to enhance engagement—animated ads proved to be top-performing.

• Designed and implemented master presentation decks, social media and product launch templates, and branded print/digital collateral to support sales, marketing, and internal communications across all brands.

• Provided creative direction for key customer-facing materials, including sales enablement kits, partner welcome kits, and company event materials. Contributed design leadership to major initiatives like the annual Sales Kick-Off and company-wide presentations.

• Created an Employee Toolkit and launched a product launch calendar on the company’s Knowledge Base to support internal alignment and brand consistency.

• Collaborated closely with the marketing team to support quarterly goals from a creative standpoint, while managing and mentoring a direct report.

• Played an active role on the company’s Culture Committee, contributing design assets and engagement ideas to foster connection across on-site and remote teams.

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Graphic Designer, GPS Insight

Feb 2021 - Mar 2024

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• Designed and edited video content, including promotional and explainer videos, to support brand storytelling across multiple product lines.

• Created digital advertisements and marketing graphics for use across brand websites, blog content, email campaigns, and social media platforms.

• Produced a variety of print and digital collateral—including flyers, brochures, and ebooks—ensuring consistency with each brand's visual identity.

• Edited and retouched product and stock imagery to meet brand standards and enhance visual marketing assets.

• Designed responsive, brand-aligned email layouts to support product launches, promotions, and internal communications.

• Executed website content and design updates to maintain a cohesive and up-to-date online presence across multiple brands.

• Customized and combined stock vector illustrations to create original, brand-aligned graphics for blogs, email campaigns, and digital publications such as e-books and infographics.

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Graphic Designer, The Decor Group

Feb 2021 - Mar 2024

• Photographed and retouched product images; edited promotional videos to align with brand aesthetics.

• Designed print and digital marketing materials including ads, brochures, catalogs, and trailer wraps for both in-house brands and franchises.

• Created engaging social media graphics and advertisements to support multi-brand online presence.

• Collaborated on the launch of a company mascot’s Facebook page, including content planning and design.

• Designed branded email layouts and employee email signatures for cohesive digital communication.

• Wrote and developed comprehensive Brand Guidelines for the Christmas Decor brand to ensure consistent visual identity.

• Produced custom renderings and visual mockups to support sales efforts for franchises and internal teams.

• Contributed to the development and execution of a COVID-19 marketing response plan, including visuals and messaging.

• Managed and mentored a direct report, providing creative direction and feedback while overseeing project execution and design standards.

• Used a range of digital tools to create intuitive, visually appealing assets across various platforms.

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Graphic Design Intern, HOMEnhancements

Mar 2017 - Jun 2017

• Assisted with logo design projects ensuring consistency with established brand identities.

• Photographed and retouched product images for use in marketing materials, websites, and print publications.

• Designed product specification sheets to support sales and customer education efforts.

• Created engaging social media ads to promote seasonal campaigns, product launches, and brand initiatives.

• Designed monthly sales booklet covers in alignment with current promotions and brand aesthetics.

• Supported the marketing director in the production and layout of major print projects, including the annual catalog, supplemental catalog, and Builder Books.